When you are just starting out with a brand new business or freelance idea, funds are usually tight. How do you build a brand quickly with little-to-no cost? Social Media is a new entrepreneurs best friend. You absolutely can start brand building through social media for free even if you don’t have a brick and mortar location or even your own website designed yet.
Social media platforms like Facebook, Twitter and Instagram are great places to build brand awareness and generate a targeted community of like-minded individuals that are hungry for your product. If your branding is consistent and your content is amazing, you can even go viral in a matter of moments.
So, what does it take to build a successful business using only social media? The first thing you should do is write down, in detail, who your target audience is. Don’t just write “new moms” because that is too broad. Instead try something like, “new moms between the ages of 23-35 who are trying to lose the baby weight with healthy recipes and fitness that can be done at home.” Now that you know WHO your customers are, look at each social media platform to see where these people spend their time online. For example, this age group is most likely to use Facebook and Pinterest. If you have a product with a younger demographic you might want to focus on sites like Twitter and Instagram.
Before you create your account, it is important to build a strong branding foundation. The goal here would be to streamline the message and look of your brand so that it is immediately recognizable across all platforms you are in. Create a style guide with your logo, colors, fonts and other design elements. Write down your brand story and keep it in mind at all times. As you create each new social media profile, try to keep your username and avatar image the same in each one.
Now that you have a social media account set up, it’s time to fill it with content. Keep in mind the well-known 80/20 rule of social media marketing; share useful information 80% of the time and only sell yourself 20% of the time. When creating original content use your style guide to keep everything on-brand. Keep an eye on the top social media influencers in your niche for ideas on what to post and who you should be following. If you stick to these tips, you should be able to quickly build your business through social media.