Brand Strategy

You’ll face more than your fair share of business building obstacles as a female entrepreneur. People will doubt you. They will smile at your ideas and say, “that’s nice.” Using one of those sweet smiles with doubt behind the eyes. You’ll quickly learn...

Small businesses are the backbone of the American economy, so if you’ve started a business, just know you are in great company. At first, just getting your baby off the ground was the whole job in itself. Launching a business is no small...

Social media is a low-cost but highly effective marketing tool. The only problem is that it’s also a huge time suck. If you want to pump out high-quality content on a consistent schedule, things can quickly start to feel overwhelming. Some days you’ll...

Spend a hot minute in any business building networking event and you’ll come away with buzz words like “mission statement” and “company vision” spinning around inside your head. Both of these things are vital to growing a thriving business, but what exactly do...

The year 2020 kicks off a whole new decade in which you can set yourself up for power moves that will catapult you to the top of your career path or new business venture. That pink tule bathrobe wearing, sipping champagne on your...

No matter if you work a traditional 9-5 job or you’ve built your own business from the ground up, having only one source of income is like flying the trapeze without a safety net. A massive overnight shift could leave you cut off...

When starting a business, people often focus on their external presence. They want to get their “look” just right with colors, logos, website design and tone. These things are important parts of branding your business externally, giving it familiarity. The much harder, yet...