Let’s start with a riddle. “I am no one thing and yet I am everything. I cannot be touched or held, yet I am the most valuable thing a business owns. What am I?” The answer is, of course, a brand. The term brand has evolved multiple times over the years and it can be pretty difficult to explain or define....
Read More
You are an entrepreneur with get-up-and-go. You are joining the ranks of women and men with amazing ideas, enthusiasm, and a product or service that will make others take notice. You just have to figure out how to catch on like wildfire. The Internet and a strong online presence is the way to go. Once you go viral, your product or...
Read More
Is Your Business Wasting Valuable Advertising Space? 10 Creative Things To Do With The Back Of Your Business Card. One of the least expensive yet most profitable forms of advertising for service providers is still the good old standard business card. They are inexpensive to design and print and can be given out freely at networking events, appointments and mailings. People that like...
Read More
It’s common practice for businesses of all sizes to go through one or more periods of re-branding. Sometimes that means small changes to colors or a logo while other times it’s a complete overhaul. Re-brand too often and it will be hard for the public to remember your business. Re-branding can be a huge undertaking and there is some risk involved...
Read More