Let’s start with a riddle. “I am no one thing and yet I am everything. I cannot be touched or held, yet I am the most valuable thing a business owns. What am I?” The answer is, of course, a brand. The term...
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Is Your Business Wasting Valuable Advertising Space? 10 Creative Things To Do With The Back Of Your Business Card. One of the least expensive yet most profitable forms of advertising for service providers is still the good old standard business card. They are inexpensive to...
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It’s common practice for businesses of all sizes to go through one or more periods of re-branding. Sometimes that means small changes to colors or a logo while other times it’s a complete overhaul. Re-brand too often and it will be hard for...
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