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Our

Process

Step 1

Let's make it official

Inquiry

By this point, I’m sure you have taken a look at my work and decided we’d make a good fit. This is the first step! But deciding on a designer to work with you has to be done thoughtfully. It’s important that we click like any other type of relationship.

Good Match?

My ideal client is passionate about their brand, into clean, timeless design & is easy going. If that’s you, the next step is getting in touch to discuss your design needs, receive a quote and potential start date.

Deposit

Having decided you’d like to go ahead, you will be invited to make your first 50% payment. In case of a retainer we share with you a custom payment schedule depending on deliverables.

Step 2

Brand Discovery & Research

Brand Discovery Doc

Before we kick off, we share with our clients a brand discovery questionnaire to fill. We want to know everything about you: where you started, where you want to go from here, who are your customers and why do they/should they care about you, competition, challenges, strengths and more for a deeper understanding of your business, objective and goals.

Your Vision

Things to think about when planning your brand are your target audience, colour palettes, typography styles & things that inspire you. It helps to create a vision board on Pinterest which you can share with me to help me see your design inspiration visually. I ask for your forms to be sent back to me and they are then filed away safely ready for our start date.

Research

With all the information gathered from the Client Brief, we conduct our own in-depth research. A coherent understanding of your brand, analysis of the market trends, competitive landscape and the target audience helps us form a strategic roadmap that will ultimately lead to the right strategies and plan for your company.

Strategy & Plans

We like to work hand in hand with our clients to collectively define and map out the strategies that act as a bridge between the brand and their audiences. The Brand Strategy document is a written bird’s eye view of all solutions, best mediums of communication with your target audience and defined metrics for success. We ensure each action is the right fit and every solution is planned down to the final launch to achieve end goals.

Step 3

Design / Digital / Development

Moodboard

Once we have established the brand’s story, we focus on the look and feel. To define visuals we create a mood board that’s inspired by the company’s core identity and acts as a foundation for the direction we take. Psst. The visual mood board part of things includes lots of Pinterest-ing. Yay!

Design

Kick back and relax! This is where we start putting all our strategies and ideas to work. It involves creating a delicate balance between form and function – visualisation and execution of engaging designs that are always audience first. We explore design options that we’ve set in the earlier rounds. We build strong concepts, build prototypes and work through 3 rounds of feedback to perfect the solution, then get your green light towards next steps.

Development

Kick back and relax! This is where we start putting all our strategies and ideas to work. It involves creating a delicate balance between form and function – visualisation and execution of engaging designs that are always audience first. We explore design options that we’ve set in the earlier rounds. We build strong concepts, build prototypes and work through 3 rounds of feedback to perfect the solution, then get your green light towards next steps.

Copywriting

Kick back and relax! This is where we start putting all our strategies and ideas to work. It involves creating a delicate balance between form and function – visualisation and execution of engaging designs that are always audience first. We explore design options that we’ve set in the earlier rounds. We build strong concepts, build prototypes and work through 1-5 rounds of feedback to perfect the solution (depending on your package), then get your green light towards next steps.

Step 4

Feedback

Share

Time to get excited about seeing initial designs, copy or a first look at your website. We’ll share with you all that we’ve worked on so far via means of client portal or a staging link.

Feedback

This is where we look to you to provide some super helpful and effective feedback on designs, copy and development that we present to you. We provide upto 3 rounds of feedback where we can work together towards perfecting the solutions.

Finalize

Based on your feedback, we work towards finalising the work that we’ve presented so far. This is another crucial point where we start to reach closer towards our end goals.

Approval

We need your final go ahead post rounds of feedback and finalization of the work so far.

Step 4

Launch

Final Balance Due

Dolla Dolla Bills Y’all. Upon approval of your brand concept, your second payment becomes due.

Transfer Files

We’ll train you how to use any tech solutions we may have created for you. Incase of other projects, the final step is where we transfer all the final files to you. When the project ends, our relationship sure doesn’t. We’re always around for support, drinks, or to discuss your next big idea.

Launch!

Congrats! -- You’re ready for launch! By now, your files are prepared and then delivered to you via Dropbox. Your brand is complete, looks amazing and you’re ready to show it off to the world.

Feedback

Through as well as after the completion of a project, we take time to understand the results, bug test and constantly monitor the execution of the project. we take time to understand the results. We would like to know what worked and what didn’t to make our strategies with you more effective and streamlined in the future.

Email me today at hello@mybrandingstrategist.com to discuss your branding needs.