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Services

Brand

Strategy

Launching a new business? Revamping an existing brand? Or need to ensure an existing brand is being portrayed correctly? Our brand strategy services include the following.

 

Brand Development & Positioning

A brand is more than logos and taglines. It’s an experience, a memory and a relationship. We work hand in hand with our clients to help them define the essence of what their brand is, how and why it’s special and unique to their consumers. Our branding development efforts are focused around understanding your company and goals, the people that build it, a thorough market understanding and a competitor landscape analysis. Doing so, we develop a set of brand visual and verbal brand systems which perfectly reflects who you are. We work towards developing your brand name, tone of voice, target audience mapping, a visual identity, communication language and a brand manual.

Branding & Identity

This is how your audience sees, feels and gets to know your brand. The identity expresses your company’s personality and values, and brings your brand to life. We create the logo unit, typography, colour palette and imagery language as a part of this service. This also includes an extension to stationery such as visiting cards, envelope, letterhead, brand guidelines, and a brand manual.

Brand Communication

Brand communication defines the brand as much as aesthetics do. It is the bridge between your brand and your target audience. It’s what you want to communicate, how should it be communicated, to whom it should be communicated and via which platform. We develop your tone of voice and an overall communication strategy for print and digital. We also execute your messaging across print materials and digital media channels.

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Website Design

& Development

A website is a crucial brand touch point and we ensure a smooth experience by building user-centric interfaces that interact, and communicate clearly on all devices.

 

Content Management Systems based Websites

Brands today are super dynamic, and so is the information they distribute. For the ever growing brand, we design and develop dynamic content management systems like WordPress and Squarespace which gives your business complete control over their content and ease and flexibility to update it effortlessly. The development of a CMS website process include sitemap, design, development, Google Analytics integration, On Site SEO Optimisation and bug testing.

E-commerce Solutions

We make sure that your consumers’ shop experience online is a breeze. We deploy WooCommerce, Squarespace, Shopify or Magento to turn your site into a powerful e-commerce store. Integrations with payment gateways such as CCAvenue, PayPal, PayU allow your customers to pay you in their preferred, secured way. The development of a CMS + E-commerce website process includes sitemap, design, development, payment gateway integration, Google Analytics integration, On Site SEO Optimisation and bug testing.

UI/UX Design + Front End HTML, JavaScript & CSS

Looking for a custom design for your website? Or a front end design to embed with your existing website backend? We design intuitive and responsive interfaces that provide the best user experience, keeping in mind the latest trends and practices. The website development process includes customer journey study, sitemap, wireframing, front end design and front end development.

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Brand

Design

Our designs involve a delicate balance between form and function, backed by insight and strategy to engage your audience at every stage.

 

Logo & Identity

This is how your audience sees, feels and gets to know your brand. The identity expresses your company’s personality and values, and brings your brand to life. We create the logo unit, typography, colour palette and logo manual as a part of this service. This also includes an optional extension to stationery such as visiting cards, envelope, letterhead, brand guidelines, and a brand manual.

Print & Digital

An important means of communicating with your audience is advertising – print and/or digital. Brochures, leaflets, flyers, annual reports, print/online ads, social media creatives or e-mailers – we design each marketing collateral keeping in mind the messaging, brand language and consumer behaviour. We also design calendars and planners for brands.

Packaging

Packaging is where your brand’s strategy, design language and messaging really comes to life in a physical form. As such it is an important element of brand marketing and we makes sure your packaging design fits your product and your brand, while still standing out from the competition. We manage packaging from concepts to designs to final print production.

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Content

Production

We love stories and we’ll help you tell yours. We listen, analyse, understand and connect with your audiences through print, video, web, and other platforms that best suit your communication needs.

 

Content Strategy & Production

Content strategy is all about knowing what your consumers want to hear or need to know and reaching them with the right content at the right place. We create branded content, from ideation to creation. Whether it’s writing copy for your website, social media channels, creating infographics, or producing product or services descriptions, we create the assets to support your print and digital needs. We offer print and digital content strategy and generate copy for website, that is SEO optimized, social media content that makes it easy for your audience to find, read, understand and interact, corporate reports to display results, and marketing collaterals to attract sales and more.

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